That spoon is listed on the same matching service site as yours, designated as 'Grapefruit (Lines)', I've never found reference to a pattern name and wonder what source provided them with 'Lines' for that pattern (though there are lines in the design) - possible that 'Lines' and 'Stars' were just how the matching service differentiated the two similar grapefruit spoons in their inventory. The only silver reference that I have showing the pattern is the 2nd edition Silver Plated Flatware Patterns, by Davis & Deibel (1981), noting it as a 1958 'no name' pattern and showing a 1959 ad for the spoons. Serrated grapefruit spoons became extremely common, manufactured by numerous companies, with all sorts of handles, but the same set of four spoons, for 'Florida grapefruit', was advertised until at least the mid '70s - from the mid '60s to '73, a choice of silverplate or stainless was offered, but in '74, only stainless was available (the grapefruit growers still run spoon promotions occasionally, but they're Asian-made stainless, in a very plain design). In 1960, they were also offered as a premium for buying two boxes of Sterling Salt, the distribution again apparently handled by International/Rogers. Starting in early 1957, they offered them at an inexpensive '4 for $1.00', placing order coupons for the spoon sets in every bag of grapefruit, also launching a large advertising campaign, and giving them as promotional gifts - ads show that many orders went to Wallingford, CT, suggesting some fulfillment was connected directly to International Silver, rather than going through the small in-house staff who handled distribution at the Mutual's Lakeland, FL headquarters - by 1960, over 1.25 million sets (5 million spoons) had been sold. Patent 2778109), and with a sleek modern handle designed, an initial order of 10,000 pieces was placed with William Rogers. In late 1956, the Florida Citrus Mutual, in an effort to promote grapefruit sales, obtained distribution rights to a serrated 'citrus fruit spoon' (U.S. the 1959 ad below, with your spoon, was from Gimbels. My guess would be that Rogers introduced your spoon, with a similar modern look to the promotional mail-order Florida Citrus Mutual grapefruit spoon, as a retailer's alternative to the premium, meant for sales through department stores, etc. Have seen your pattern a few times before, and it's shown in Hagan's 4th edition Silverplated Flatware (1990) as 'Grapefruit', 1960 - doubt that was actually the pattern name, and the other name it's sometimes found under, 'Stars', most likely traces back to the description at the matching service site you referenced (design doesn't look like stars to me).
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